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The modular CVM platform for MVNOs. AI-powered segmentation, journey automation, and real-time campaign execution—built for scale.

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Segmentation That Thinks Like a Marketer

Build your audiences the way you plan your campaigns — visually, quickly, and without friction. Xanite makes customer segmentation intuitive, powerful, and test-ready.

  • Start with templates like “Dormant + Top-Ups” or “Heavy Data + Low ARPU”
  • Instantly preview audience size, spread, and cohort overlaps
  • Segment guardrails built in: quarantine logic, exclusions, and test splits

Segment Preview

Recharge > R50
Churn Risk Score > 0.7
In “Data Lovers” cohort
Est. Audience: 5,682

Native Split Testing Support

Xanite’s segmentation engine is built with experimentation in mind. Easily define A/B buckets within any segment and test offer variants, timing, and channel strategies. Built-in preview and cohort logic make split testing a core part of your CVM strategy—not an afterthought.

Top-Up Offer Variants

Test whether users respond better to bonus data vs airtime for R10 recharges.

Timing Optimization

See if late-night reminders drive more data bundle conversions than morning nudges.

Channel Testing

Compare engagement across WhatsApp, SMS, and Push for the same offer.

Streak Campaign Variants

Try “Recharge 3 times, get 1GB” vs “Recharge weekly for a bonus” and compare retention.

Visual Journey Builder

Xanite’s drag-and-drop interface lets you build onboarding, win-back, and upgrade flows in minutes — with step logic, delays, triggers, and exit conditions.

  • Time-based and behavior-based triggers
  • Branching logic with fallback paths
  • Step-level performance tracking
SIM Activated
Day 3: Send WhatsApp
If No Engagement → SMS
Reward: 100MB

What Can You Do With Xanite?

Onboard New SIMs

Send time-based nudges after SIM activation to drive first top-up and app install.

Win Back Dormant Users

Trigger streak rewards or time-limited data packs for users who’ve disengaged.

Cross-Sell Smarter

Use usage signals and recharge patterns to recommend data or voice bundles.

Modular by Design. Powerful When Combined.

Every Xanite component is designed to work beautifully on its own — but even better together. Extend, embed, and orchestrate with our open API suite.

Customer Intelligence

Real-time segmentation, churn scoring, ARPU tiers, and A/B cohorts—delivered through intuitive UI and clean API endpoints.

Campaign Engine

Build, automate, and approve campaigns with trigger logic, journeys, and experiments. Fully accessible via the API for headless workflows.

Messaging Connectors

Integrated out-of-the-box: WhatsApp, SMS, Push, USSD, and SFMC. Configure once per MVNO and manage centrally via UI or API.

Extensive APIs

From segmentation logic to message execution, every Xanite service is available via authenticated REST endpoints. Build, connect, and extend without limits.

You’ll Love Xanite If You’re A ...

Marketing Manager

You’ve got big campaign ideas but zero time to wrangle SQL or spreadsheets.

Xanite gives you templates, segments, and flows ready to launch before your coffee cools.

Product Manager

You live in dashboards, dream in KPIs, and want retention that doesn’t require daily hacks.

We’ve got streaks, streak rewards, and just enough gamification to keep things spicy.

CRM Lead

You juggle journeys, consent flags, and message fatigue like a pro.

Xanite gives you clean triggers, clean data, and one less reason to scream into a pillow.

Chief Financial Officer

You want marketing ROI, not just engagement graphs and vague promises.

Xanite’s dashboards show real-time revenue lift, churn reduction, and ARPU gains.

What Makes Xanite Different

Real-Time Processing at Core

Kafka-based architecture for signal-level responsiveness on recharge, usage, and churn events.

Campaigns That Learn as They Run

Continuously improves campaign performance by automatically testing and adapting messages, offers, and channels in real time.

AI-Native from Day One

Segment clustering, predictive scoring, and ARPU uplift models—all deployed via containerised ML services.

Modular APIs & Connectors

Out-of-the-box support for Salesforce Marketing Cloud, WhatsApp Business API, and telco recharge systems.

Plug & Play with Your Messaging Stack

Out-of-the-box connectors for SFMC, WhatsApp, USSD, SMS, Firebase, and more. Configure once per MVNO. No hard-coded dependencies.

Email
WhatsApp
USSD
SMS
Firebase

Join the Xanite Early Access Program

Be among the first to explore smarter MVNO CVM with real-time segmentation, consent management, and campaign execution.

Apply for Early Access

Xanite Console Challenge

Welcome, Operator. Your mission is to increase ARPU, reduce churn, and restore clarity to customer engagement — using the powers of Xanite. Choose wisely. Act quickly. Win loyalty.