The only CDP that listens back
Most platforms push messages and hope for the best. Xanite closes the loop with built-in NPS, CSAT, and custom surveys that feed directly into customer profiles, trigger journeys, and power your analytics.
How It Works
Collect, enrich, and act in one platform
Collect
Embed NPS, CSAT, or custom surveys into any campaign, journey, or channel. Responses are captured in real time.
Enrich
Survey responses flow directly into customer profiles as attributes. Segment by satisfaction score, preferences, or declared interests.
Act
Trigger automated follow-up journeys based on feedback. Route detractors to support. Reward promoters. Close the loop.
Feedback Tools
Built-in feedback, not bolted on
NPS, CSAT, and custom surveys are native to the platform. Responses enrich profiles, trigger journeys, and appear in your analytics without a third-party integration.
NPS Surveys
Net Promoter Score surveys embedded in campaigns. Track promoters, passives, and detractors over time with trend analytics.
CSAT Measurement
Customer satisfaction scoring at any touchpoint. Trigger surveys after support interactions, purchases, or key moments.
Custom Survey Builder
Multi-question surveys with branching logic, rating scales, multiple choice, and free text. No third-party tool required.
Survey Targeting
Target surveys to specific segments, journey stages, or behaviour triggers. Reach the right customers at the right moment.
Feedback Analytics
Aggregated feedback dashboards with sentiment trends, response rates, and segment-level breakdowns.
Closed-Loop Automation
Automatically trigger journeys based on survey responses. Escalate negative feedback, nurture positive sentiment.
Zero-Party Data
Let your customers tell you what they want
Progressive profiling forms collect declared preferences, interests, and communication choices. This is data your customers give you willingly, and it is more valuable than anything you can infer.
Progressive Profiling
Collect preferences over time through contextual forms. Each interaction adds to the profile without overwhelming the customer.
Preference Centre
Self-service portal where customers manage their channel, frequency, and content preferences. Fully branded to your identity.
Interest Collection
Capture product interests, content preferences, and lifestyle signals directly from customers. Feed into segmentation and personalisation.
See Xanite in action
Book a personalised demo and discover how Xanite can unify your customer data and accelerate your marketing.