What the crew does for your business
Your team decides where the business is going. The crew turns that direction into finished, measured work, every day, from your own customers and offers.
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Strategy reaches customers the same day it is set
A marketer describes the outcome in a sentence: bring back customers who stopped ordering, and keep any discount under 15%. The crew returns a finished campaign with the audience and its size, the offer, the push, email and SMS copy, the branded email and the journey that sends them in order.
A week of briefs, list pulls and builds becomes a review of a finished plan.
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Customers who drift away are noticed and brought back
Most lost revenue leaves quietly. A regular stops ordering, or a first-time buyer never returns, and nobody is watching that group that week. The win-back specialist tracks customers by how long since they last ordered. The lifecycle specialist turns first orders into second orders.
Both plan from your figures, not from a calendar.
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Every campaign shows what it earned
Each offer the crew plans holds back a share of its audience, 10% unless you choose otherwise, and ends on the event that means success, such as a purchase. The gap between the two groups is what the campaign made, not what would have come in anyway.
Every agent has a 30-day scorecard: plans made, plans your team kept and goals its journeys met.
- Each customer gets the option most likely to workInside a journey, an agent step chooses between options your team set up, such as free delivery, 10% off or a plain reminder. A control group shows whether its choices beat a single default.
- The programme stays clean as it growsThe crew finds stale drafts, overlapping welcome series and waits that no longer fit, and proposes the fix. Every change is saved as a draft for your team to publish.
- Autonomy grows as results come inEvery agent starts by proposing. Once it has a record of plans your team kept, an administrator can let it build drafts on its own. Sending and stopping a live journey stay with a person.
- Everything stays inside your data, brand and rulesAgents use only the data your business holds in Xanite. Consent, quiet hours and channel rules apply on every send, and every email is designed in your brand kit.
Each agent owns one part of the work, and only that.
You give it the direction. It does the analysis, the building and the follow-up inside the rules you set.
Your team asks the crew in plain language
Talk to the crew in a shared workspace, or message one agent directly. The account manager routes each request to the specialist who owns it and reports back once.
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Bring back customers who haven't ordered in two months. Keep any discount under 15%.
Win-back specialistA plan with the audience size, the offer, the channels and an email preview. Approve creates it all as drafts. -
Turn last month's first-time buyers into regulars.
Lifecycle specialistA second-order campaign ready to approve, with a holdout to prove what it adds. -
How did the welcome journey do over the last 30 days?
AnalystA short answer that leads with the result, flags any figure too small to rely on, and ends with one thing worth doing. -
We have three welcome journeys. Combine them into one.
Account managerOne clean welcome journey as a draft. Once it is live, the old ones are retired with no gap for customers already in them. -
Pick the nudge most likely to bring this customer back this week.
Offer decisions agentEach customer goes down the branch chosen for them, and a control group shows whether choosing beat the default. -
Check how this campaign is doing next Friday.
Account managerA short update in the workspace on the day, with the journey's figures.
Follow one agent from the first signal to the result.
What the crew can do
Every capability runs on Xanite's own tools, with the same consent checks, quiet hours and caps as your team's work.
- Plan and build campaigns
- An audience from the fields and events your business records, counted before anything is made
- An offer inside the limits you set, with the reason for it
- Push, email and SMS in plain, warm language
- Each email designed in your brand kit
- The journey with waits, a stop for anyone who has bought, a holdout and a goal
- Grow customer value
- Customers grouped by time since their last order, and the group worth winning back
- First-time buyers grouped by how recently they ordered
- A check that nothing similar is already live
- A small, fitting reason to return over a big discount
- Decide for each customer
- One option per customer from a brief your team wrote
- A control group, 10% by default, that always gets the default
- The default whenever it is unsure, and for anyone who objected to profiling
- Keep journeys in shape
- Archive drafts and switched-off journeys, which can always be brought back
- Stop a live journey gracefully, so people already in it finish
- Combine overlapping journeys, and retire the old ones once the new one is live
- Measure and explain
- A journey's results over any period up to 90 days
- Sent, delivered and failed for each channel
- Exact counts for any customer group
- A warning when a figure is too small to rely on
- Coordinate and follow through
- One contact, with each request routed to its owner
- A check-in seven days after every approved campaign
- A stand-up in the workspace every Monday at 08:00
- Every plan in one approvals queue, with a button that says what Approve will do
Make the crew your own
The crew fits your business, your brand and how much your team wants it to do alone.
- Who is on the teamStart from a suggested crew, then add or switch off the roles your business needs.
- A name and a faceEvery agent gets the name and portrait your team chooses, so people ask for work from colleagues they recognise.
- A standing goalEach agent can carry a standing brief in your words, such as never offer more than 15% off.
- How much it may do aloneA trust dial for each agent, set by an administrator and turned back down at any time.
- Your brand on every emailThe brand kit holds your logo, colours and links, and every email an agent designs uses it.
Works with everything else on the platform.
Each module reads and writes the same customer, so what one learns, the others can act on.
Get a live demo of Agent Crew and see what it can do for your customer interactions.
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